Cold Brew Coffee Lab: A bold & standout mission
Cold Brew Coffee Lab (CBCL) is a brand concept for a cold brew coffee product designed to cut through the overcrowded cold brew market and offer something genuinely distinctive. The aim was to create a visual identity and packaging design that communicates the innovation, and bold spirit of the product, while appealing to coffee lovers seeking new and exciting flavours.
Finding flavour territory
Through research into the cold brew market, we identified a clear opportunity: consumers were seeking bold, innovative flavours, but most available options leaned minimalist and understated. This insight became the foundation of the CBCL concept — a brand positioned to stand out, highlight exciting flavour profiles, and appeal to an adventurous, discerning audience.
Waking up the category
The design concept brings the brand to life with a bold typography treatment, clean graphics, and a distinctive colour palette. Each flavour variant has its own colour scheme, providing a clear visual cue to the flavour experience inside. Together, these elements create a confident, striking identity that reflects the bold, innovative character of CBCL while ensuring the brand has a premium presence on shelf.
Packed with punch and personality
This concept demonstrates how a carefully crafted visual identity can transform a category opportunity into a distinctive brand presence. By focusing on colour, type, and shelf impact, CBCL is positioned to stand out in a saturated cold brew market, communicate its innovative personality, and appeal to consumers looking for something fresh and exciting.
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